In the example in the introduction, where youвЂ™re loading more information into a sidebar at specific intervals, using AJAX can get more information in front of the user which can result in more time on your site as they explore other links. If youвЂ™re loading additional information with AJAX, that doesnвЂ™t factor into your initial website load time. There are a few good reasons to use AJAX to reload a portion of the page вЂ“ load time is definitely one of them. YouвЂ™ll want to double-check that you have it implemented in such a way that each page youвЂ™re loading actually gets a hit, not just the initial page they visited. ItвЂ™s puppies and rainbows.Д«ut if youвЂ™re using AJAX to reload other pagesвЂ™ information into your initial page, tracking Google statistics gets a little complicated.

Your bounce rate goes down (see: What is a Bounce Rate and Why Do You Care), your time on your site goes up. If youвЂ™re reloading an entire page, Google can easily see that as a page reload. There are two things to think about when using AJAX to reload a Div.ДЇirst, Google Statistics. Using AJAX to reload only a Div Statistics & Load Time If youвЂ™re looking to load a Div based on the userвЂ™s actions, check out: So if you wantВ to refresh content in your sidebar every 40 seconds, you can combine our AJAX call with a jQuery setInterval and have a nice little effect for your user. Refreshing only a section of a page instead of reloading the entire page can be a nice touch for the user experience.Д«eyond reloading a Div when the user does something (say, clicks a button), you can also use this technique to automatically reload a Div based on time intervals.

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